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Analyzing 12 Months of Mobile App Discovery
Writes Thomas Hazlett for the Wall Street Journal: "On June 29, 2007, thousands of fan-boys and-girls camped in long lines to inhale a wisp of sweet techno fairy dust. The new iPhone rocked the world....
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iPhone App Downloads & Mobile Marketing Costs Rise in June
School’s out, and just as we saw last year, iPhone app downloads started increasing during the beginning of the summer months, causing App Store competition to heat up. Fiksu’s June Indexes reflect...
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Investments in Mobile Skyrocket While Gaming Developers Eye Virtual Gambling...
Venture capital investments in mobile have boomed this year, reaching levels not seen since 2001. For thrill-seekers hoping to hit the jackpot and “win big,” new smartphone and tablet apps are...
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August Index Numbers Drop as Consumers Wait For iPhone 5
Last week, Apple’s highly anticipated iPhone 5 started hitting the shelves, selling a record-shattering 5 million units in its first weekend of availability. Additionally, more than 100 million...
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September Index Numbers Show iPhone 5’s Strong Impact on Mobile App Marketing
History has shown us the arrival of a new mobile device generates remarkable opportunities for app marketers to cost-effectively acquire and engage new users, as download volumes surge, costs to...
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Post-iPhone 5 Launch Heavily Influences October Indexes
Following the iPhone 5 launch in September, October was a month of opportunity for mobile app marketers.The Fiksu Cost per Loyal User Index was $1.06, down seven cents or 6 percent, from September’s...
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App Downloads and Mobile Marketing Costs Surge During the Holidays
The 2012 holidays marked a turning point for mobile marketing, with significant growth in mobile devices, app downloads, and shopping conducted via smartphones and tablets. On Christmas Day, 17.4...
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App Downloads and Marketing Costs Drop in February
Though heightened user activity and app discovery continued well beyond the 2012 holidays and into the new year, our latest Indexes reveal that the pace tapered off as we entered February, giving way...
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March Indexes Remain Steady as Fiksu Records 100 Billionth User Action
It’s been a memorable day for Fiksu, as we reached another notable milestone! As of April 30, 2013 – two years since our launch – the Fiksu Mobile App Marketing Platform has recorded its one hundred...
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3 Key Forces Drive an Increase in App Downloads and Mobile Marketing Costs in...
Following a steady couple of months, April saw competition – and costs - heating up for mobile app marketers. The Fiksu Cost per Loyal User Index reached $1.50, an increase of 10 percent, or 14 cents...
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Facebook’s Mobile App Install Ads Drove Spike in App Downloads in May
Mobile marketers have quickly realized the reach of Facebook’s mobile app install ad units and their ability to cost-efficiently drive volumes of users — and the latest Fiksu Indexes certainly reflect...
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Brands Flock to Facebook Mobile Ads, Driving Increased Costs in June
“Come on in, the water’s fine…”As Facebook continues to rock the news world, our June Index data is also feeling the love from the social networking giant.Brands are beginning to catch on to the power...
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Mobile App Marketing Costs Reached 18-Month High in July
August has been a pretty slow month for mobile app marketing in recent years, but this year went a different direction. Not only did our July indexes reach impressive heights, but Apple also introduced...
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Mobile Marketing Costs Hit Record High In August
The August Index was one for the record books, with the Cost per Loyal User index hitting an all-time high of $1.90 – a six percent, or ten cent, increase from July’s $1.80. Driving this increase were...
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Infographic: Charting 21 months of app marketing
The relentless growth of mobile has been an incredible story for a long time, and here at Fiksu, we've been tracking it. Our monthly Fiksu Indexes have been tracking the volume of downloads and the...
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Mobile App Marketing Costs and Competition Hold Steady in October
The month of October brought saw new users of iPhone 5s and 5c phones flooding into the market and eagerly downloading new apps, keeping volumes up. However, the increase in advertising activity as...
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The Start of the Holiday Rush Causes Spike in App Marketing Costs, find...
Our November Fiksu Indexes marked the start of the 2013 holiday season rush, with app marketing costs and daily downloads beginning their upward climb. And, when combined with our device usage tracker,...
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Marketers Get Savvy as App Download Volumes Spike, Find Fiksu’s December Indexes
The App Store was buzzing during the holidays and Fiksu’s December Index data not only reflected the frenzy of excited users with new devices, but also showed the maturation of mobile app marketers.The...
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2013 in Review: How App Downloads and Marketing Costs Have Ebbed and Flowed
Last week, we released our December Indexes, which reflected the anticipated spike in downloads over the holiday season but also surprised us, with only a slight dip in app marketing costs. What has...
View ArticleFiksu Introduces 2 New Indexes to its Arsenal of App Market Insights
Fiksu Introduces 2 New Indexes to its Arsenal of App Market InsightsSince Fiksu’s inception, our goal has been to help app developers and marketers find success in mobile and our strategy continues to...
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